Our Campaign: Finish Your Story

Every life lost to knife crime is a story left unfinished.

At the start of Knife Crime Awareness Week, and on the 19th anniversary of Kiyan’s death, we have launched a new campaign that calls for change – that calls for a coherent public health approach to reduce youth violence.

New research shows that seven in ten young people agree that the national approach to knife crime over the past decade has failed, and that new action is needed.

As part of the campaign, we’ve published five letters from the perspectives of real people affected by knife crime. The first letters are unfinished and have been written from the perspectives of Kiyan Prince, Jonathan McMurray and Keelen Wong, who all lost their lives to young people carrying knives. The letters, written in collaboration with their families, detail unrealised dreams and aspirations.

The second letters are from the perspective of those that have previously carried knives but have received support through KPF. These letters are complete, demonstrating the profound impact that effective community-level intervention can have on young lives.

At the Kiyan Prince Foundation, we are dedicated to empowering young people to write brighter, safer futures for themselves. Through sport, life coaching, and emotional development, we support young people—especially those most at risk—in making the positive choices needed to take control of their own stories.

We’ve already reached over 100,000 young lives, but with your support, we can do even more. Donate today, support our campaign and help a young person finish their story.

The Power of Choice.

A major new report commissioned by the Kiyan Prince Foundation has found that a majority of young people in England worry they will be threatened with a knife (56%) or mugged in their local area (50%).

The Numbers

Delivered to over 5,500 young people in past 12 months

*Data from independent evaluation of Inspiring Future Champions programme 2020-22

82%​

young people felt more positive about their futures*

73%

young people felt they had reduced risky behaviour*

90%

young people felt they had made positive changes to their lives*

60%

young people felt more positively about school*

Our Vision

Kiyan Prince was a talented young footballer who played for Queens Park Rangers and was tipped for the very top. In May 2006, at the age of 15, Kiyan stepped in to defend his friend who was being attacked outside his school by another young person. Kiyan was stabbed and died in front of his friends. 

Founded by Kiyan’s father and former professional boxing champion, Dr Mark Prince OBE, KPF uses sports and success coaching to focus on self (discovery, discipline and esteem) and to develop a “champions” mindset.

KPF empowers young people to make positive decisions and to become life champions, ready to lead, serve, and fight for the future they deserve.

And as an authentic voice advocating for young people, KPF uses the platform we have to undertake groundbreaking research and to call on policy makers to use their power of choice to best support young people and their futures. 

Dr Mark Prince OBE

Our Work

Download the major new report by the Kiyan Prince Foundation and Public First:

Why This Matters

A major new report commissioned by the Kiyan Prince Foundation has found that a majority of young people in England worry they will be threatened with a knife (56%) or mugged in their local area (50%).

In addition, nearly a third of young people have personally witnessed youth crime and some 39% believe their home town has become less safe in the last two years.

These findings, from a national representative poll of more than 1,000 16-24-year-olds, is one of the headlines in ‘The Power of Choice’, a study which carried out extensive and wide-ranging polling and focus group research. The project aimed to give voice to those people most affected by youth crime; young people themselves. 

Data from the Office of National Statistics shows that knife-enabled crime recorded by the police in the year ending September 2023 increased by 5% (48,716 offences) compared with the year ending September 2022 (46,367 offences). Notable increases were seen in the number of robberies involving a knife or sharp instrument (up 19% compared with the previous year). 

This is not inevitable and the work undertaken by the Kiyan Prince Foundation and other organisations can and does make a difference.

Download the major new report by the Kiyan Prince Foundation and Public First:

Socials

All eyes on YOU!!👀

#futurechampions
#workonyou
#buildingresilience
#selfconfidence
#powerofchoice

Today...Have a look in the mirror..

#selfconfidence #selflove #powerofchoice #youareenough #chooseadifferentthought

Today...Have a look in the mirror..

#selfconfidence #selflove #powerofchoice #youareenough #chooseadifferentthought

🧠💪 Movement is medicine — for the body and the mind.

This World Mental Health Day.
At KPF, the boxing gym is more than a place to train — it's a space to release stress, grow confidence, and build resilience.

Keep moving. Keep fighting. Keep showing up. 🥊
... #WorldMentalHealthDay #MentalHealthMatters #MovementIsMedicine #powerofchoice #futurechampions

🧠💪 Movement is medicine — for the body and the mind.

It's World Mental Health Day.
At KPF, the boxing gym is more than a place to train — it's a space to release stress, grow confidence, and build resilience.

Keep moving. Keep fighting. Keep showing up. ...🥊
#WorldMentalHealthDay #MentalHealthMatters #MovementIsMedicine #powerofchoice #futurechampions

🏃‍♂️ We’re thrilled to announce that The Kiyan Prince Foundation has places in the 2026 London Marathon!

This is your chance to take on one of the world’s most iconic races while raising vital funds to help us continue our mission, inspiring young people to realise their ...potential and live positive, fulfilling lives.

If you’d like to be part of #TeamKPF and run in memory of Kiyan, we’d love to hear from you.
👉 Register your interest today by emailing info@thekpf.com.

Let’s make every step count. 💙
#LondonMarathon2026 #KiyanPrinceFoundation #TeamKPF #RunForChange #QPR

Change Your Thinking...Change Your Life 👑

#thepowerofchoice
#futurechampions
#characterbuilding
#investinyou
#tottenham

Change Your Thinking...Change Your Life 👑

#thepowerofchoice
#futurechampions
#characterbuilding
#investinyou
#tottenham

Feel more positive about their future.

Contact Us

Please complete the below form and we will get back to you as soon as possible.

For corporate donations, please select “Corporate Donations & Partnerships” as the subject below, or email jon.guymer@thekpf.com.

For all press enquiries, please contact MHP Group via kiyanprincefoundation@mhpgroup.com.

Who We've Worked With